Requirements To Start A Toiletries Business In Ghana

Toiletries Business In Ghana

When it comes to personal hygiene, one of the fastest-growing categories of products is toiletries. Not only are they in high demand as a result of their importance in personal hygiene but most people in Ghana are more likely to pay to have them because they look modern and provide a certain level of convenience. This is where you come in as a business person.

The high demand for toiletries as well as the convenience they provide makes it a gold mine for anyone interested in starting a toiletries business in Ghana. From dental floss to lotion, shaving cream, toothpaste, deodorant, shampoo, and soap, to mention a few, there are a lot of toiletries for one to explore as a business person.

This is why in this article we’ll be providing you with the information you need to know about starting a toiletries business in a country like Ghana.

What Is The Meaning Of Toiletries?

Toiletries are essentials used in washing or taking care of the body. They are necessities because they are required in our daily lives. Meanwhile, examples of toiletries are soaps, deodorants, shampoos, toothpaste, and many more.

What Are The Fast Moving Toiletries To Sell In Ghana?

Listed below are some of the fastest-selling toiletries in Ghana. All Ghanaians always patronize this toiletry daily or weekly:

1. Hand wash
2. Soap
3. Cotton wool
4. Skincare
5. Hair care
6. Tissues & moist wipes
7. Deodorant
8. Toothpaste
9. Shaving gel
10. Cutting buds
11. Dental floss
12. Hand sanitizers
13. Razors
14. Sunscreens
16. Tweezers
17. Hair removals
18. Self-tanning products, etc

Is Toiletries Business Profitable In Ghana?

The Ghanaian beauty & personal care market is projected to grow by 3.64% between 2023 to 2028, which should amount to US$2.20 billion in 2028. This shows that the toiletries business is lucrative.

The toiletries business has continued to expand, as many households & individuals are buying toiletries daily and weekly.

Furthermore, with the right business strategies and plans, you can make substantial profits.

What Is The Cost Of Starting A Toiletries Business In Ghana?

The cost of starting a toiletries business in Ghana varies depending on the mode of operation. For example, a small-scale toiletries business can be started with as little as 1000 Ghana cedis, whereas a large-scale toiletries business can cost up to 10,000 Ghana cedis.

How Can I Start A Toiletries Business In Ghana?

Follow these steps to start a successful toiletries business in Ghana:

1. Conduct A Market Research: The first step in starting a toiletries business in Ghana is conducting market research.

When conducting market research you have to first understand the market size, customer preference in a particular location, and the competition. This will help you analyze and identify the market gaps and how to fill in the gaps.

2. Create A Business Plan: A business plan is very important for a toiletries business. Meanwhile, a well-defined business plan should outline your vision, mission, goals, products to be sold, pricing, distribution channels, and marketing strategies. This will guide you through the entire process of establishing and operating your toiletries business.

3. Register Your Toiletries Business: Before you start selling toiletries, it is very important to register your business with the RGD (Registrar’s General Department) to provide recognition and protection from legal issues.

At the same time, to operate a toiletry business, you will need to obtain the necessary licenses and permits.

4. Get A Good Location: The location of your toiletries business is so critical for being successful. So you must be careful when choosing a location.

However, you have to choose a location that should be convenient for your target customers. Additionally, the location of your toiletries should be visible and appealing to potential customers.

5. Partner With Reputable Suppliers: This is the stage of stocking your store. First, you have to make a list of the toiletries and brands you wish to sell. Then look for reputable suppliers/manufacturers to source your products.

Also, you must ensure that the suppliers/manufacturers supply you with a high-quality product.

6. Promote Your Business: Promotion is very important for the success of your toiletries business. You can provide discounts to attract customers and keep your business running.

You can also raise product awareness through word of mouth, social media, and advertising.


Toiletries are an essential part of our daily lives, so there is no doubt that starting a toiletries business in Ghana can be immensely rewarding.

The Ghanaian beauty and personal care industry has experienced significant growth over the years. However, by following the steps in this article you can get started.

Ambassador Victor Chidera
Ambassador Victor ChideraAmbassador Victor Chidera is a business consultant, writer and a blogger. He provides lots of professional and expert advice to small businesses, entrepreneurs and organizations. He has many years of experience in business, teaching field, and research work. And his aim is to provide business articles that matters to you both nationally and internationally.
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