Everything You Need To Start A Laundry Business In Kenya

Laundry Business In Kenya

One of the most profitable businesses anyone can start in Kenya today is the laundry business. This is because one thing most Kenyans take seriously is their mode of appearance.

In fact, it is said that the way you dress determines how you will be addressed. As such, people always put in the effort to appear in neat and well-ironed clothes.

However, as a result of their busy schedules, they find it hard to wash and iron their clothes, hence, there is a need for laundry personnel.

By simply washing and ironing people’s clothes or washing other items like duvets, pillowcases, bedsheets, bags, shoes, etc, you can operate a laundry business and make a steady income.

Just think about the number of people living in Kenya who care about cleanliness but are too busy to do their laundry and you would get an insight into the amount of money there is to make from the laundry business in the country.

How then can you start a laundry business in Kenya? Check out this article to find out.

What Are The Types Of Laundry Services In Kenya?

There are different types of laundry services you can offer in Kenya and they are:

1. Dry Cleaning Services: Dry cleaning is a type of laundry service that involves cleaning clothes and other fabrics without the use of water to avoid shrinkage or stretching.

Additionally, dry cleaning uses non-water-based chemical solvents to clean only the surface of the material. Meanwhile, it is very effective in removing stains and dirt.

2. Laundromat: This is the type of laundry business that offers its services with washing machines and dryers. That is, its method of operation involves the washing and drying of clothes.

3. Washing, Ironing, And Folding Services: As the name implies, it is a laundry service that offers services such as washing, drying, ironing, and packaging of clothes. This type of laundry business is very common in Kenya.

Is A Laundry Business Profitable In Kenya?

Yes, the laundry business is profitable in Kenya. Moreover, with the growing population of Kenya and a lot of people being faced with their busy schedules either at work or on other projects, the laundry business has scaled up recently due to this.

On the other hand, if you can prevent some challenges like issues of missing clothes, accidental burning of clothes, issues of stained clothes, and equipment breakdown, you can make a lot of profit running this business.

Lastly, the laundry business pays very well if you do it rightly, and the profit potential is high. However, you have to ensure that you carry out a feasibility study to understand the pros and cons of the laundry business and how to maximize profits.

What Are The Reasons To Start A Laundry Business In Kenya?

The following are the reasons why you should start a laundry business in Kenya:

1. There is a ready market in the laundry business.

2. It can be a part-time business.

3. The laundry business requires little capital to get started, especially when you want to start a small laundry business in Kenya.

4. You can also start a laundry business with no money by running a home service.

5. The profit potential or ratio is very high.

6. You can start running laundry services from your home if you don’t have enough capital to rent a shop.

How Can One Get Customers For Laundry Business In Kenya?

For you to get customers and increase your profit you have to offer discounts to your customers for using your services. And also ensure that you offer quality services to them.

Also, you can use social media through paid adverts to reach out to potential customers and offer them online ordering and scheduling services.

Physically, you need to have a signpost that shows your laundry name which indicates the services you offer.

And lastly, never stop telling people about your laundry services and how you can offer them a discount and quality services.

What Is The Cost Of Starting A Laundry Business In Kenya?

On average with Ksh 50,000 to Ksh 800,000 you can start a small laundry business in Kenya. It now depends on the equipment you will buy, and the size you want your small laundry business to be.

How Do I Start A Laundry Business In Kenya?

Below steps are on how to start a laundry business in Kenya:

1. Conduct Market Research: When it comes to starting a laundry business in Kenya, one of the first steps you should take is to conduct market research. That’s the foundational aspect of your venture.

You need to identify who your target market are, and your potential customers. By researching the market you have the opportunity to identify what is lagging and how to fill in the gaps. However, take your time to understand the market.

2. Develop A Business Plan: The second step in starting a laundry business in Kenya is to develop a well-detailed and effective business plan for the success of your business. Consequently, this helps you to focus on your short-term and long-term goals that will help your laundry business succeed.

Your business plan should outline the challenges, your goals, competition, types of services to offer, staffing, marketing strategies, and financial projections.

3. Find A Good Location: Another important thing to pay attention to is the location of your laundry business. You have to look for places where lots of people are passing daily and where your target market is. It’s all about visibility and accessibility.

So you have to consider factors like open places and target market. Most importantly, check out for a location with less competition.

After choosing the right location, you now create out spaces for your equipment and enough space that we aid in the efficient running of your laundry.

4. Purchase The Equipment Needed To Start A Laundry Business: This will depend on the type and scale of laundry business you want to set up. The equipment and tools are essential parts of operating your laundry business effectively. However, the equipment requirements can vary.

However, here are some of the required laundry equipment:

  • Washing machines
  • Cleaning chemicals
  • Dryers
  • Steamer
  • Steam pressing machine (or pressing iron)
  • Garment conveyor
  • Clothing racks
  • Information tags
  • Sorting bins
  • Hangers and garment coverings
  • Cleaning materials (detergent, stain removers)
  • Iron table
  • Cleaning equipment (sweeping brush, sponges, antibacterial surface cleaners, sanitizers, and mop)

5. Obtain Licenses And Permits: Operating a laundry business will require that you acquire the necessary licenses and permits. This will depend on your location.

So to avoid future issues, you have to do the needful by obtaining business licenses and permits.

6. Branding And Marketing: Branding and marketing are irresistible steps when it comes to starting a laundry business in Kenya. At first, you need to create a brand that attracts customers to your service. Therefore, you need to come up with a name that you will put on your signpost.

Next is to invest your time in marketing to attract customers and create maximum profits.

7. Hire Staff: The scale and size of your laundry business will determine how many people you will hire. If it is a typical small laundry business, you will need at least 1 person.

However, look out for people who are experienced in offering laundry services. This is one of the secrets that the best laundry businesses in Kenya use to attract customers. So you have to find people who are passionate about the work and can offer exceptional services.


Running a laundry business in Kenya can be a profitable venture when you know what you are doing. There is a ready market though the competition can be fierce, so offering a quality service can help you stay at the top.

Ambassador Victor Chidera
Ambassador Victor ChideraAmbassador Victor Chidera is a business consultant, writer and a blogger. He provides lots of professional and expert advice to small businesses, entrepreneurs and organizations. He has many years of experience in business, teaching field, and research work. And his aim is to provide business articles that matters to you both nationally and internationally.
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