Everything You Need To Start A Duka Business In Kenya

Duka Business In Kenya

If you are looking to start a business that thrives in Kenya, then the duka business should be among the options. A duka as the name sounds, refers to a store or shop that deals on petty goods and household items which evolve around daily use.

Some products and items are demanded daily this is what the duka offers within an environment.

Also, as the population is growing it presents an opportunity for you to tap into the market and fill the market gap.

Interestingly, whether you want to get started on a large scale or small scale this article has been written to guide you on how to start a duka business in Kenya.

How Profitable Is Duka Business In Kenya?

Starting a duka business in Kenya can be a profitable venture given the high demand for household items and petty goods.

With a population of over 50 million people, there is a constant demand for these items which creates an avenue for people who are in the business to make money.

Also, the profit potential in the business is very high especially when managed well. However, with careful research, planning, and a basic understanding of the market, you can start a profitable duka business.

How Do I Manage A Duka Business In Kenya?

To manage a duka business, you must first have a good understanding of the market, then you identify the basic needs of your target customers and their preferences. After that, you hire well-trained staff that will manage the inventories and sales of duka items if you won’t be the one to manage it.

And ensure there is accountability in your duka business. Finally, stay up to date with the latest trends in this business to meet up with the customer’s demand.

What Is The Cost Of Starting A Duka Business In Kenya?

You can start a duka business with Ksh 100,000 to Ksh 300,000. However, the first thing you have to consider is the location where you want to site your duka business. Because location plays a vital role in determining the cost of starting a duka business.

Another thing is the size of your shop. All these determine the actual cost of starting a duka business in Kenya.

What Are The Steps To Start A Duka Business In Kenya?

Here are some steps to follow when starting a duka business in Kenya:

1. Conduct Market Research: The first step to take when starting a duka business is to conduct market research. Through your market research, you can identify your target market, competition customer preferences, and even the best location for your duka business.

2. Create A Business Plan: After your market research, the next step is to create a business plan. Your business plan must include your target market, products to sell, pricing strategy, marketing plan, mission, and vision. It should also include all financial projections to run your business smoothly.

3. Find A Good Location: You will need to secure a good location to start your duka business. When looking for a location be sure to consider factors like accessibility and visibility.

These factors are very essential for the success of a Duka business. Therefore, you need to pay attention to these factors before securing a space for your business.

4. Obtain Licenses And Permits: For you to operate a duka business in Kenya you need to obtain business licenses and permits. Some of the licenses to consider are single business permits, advertisement and signage licenses, trading licenses, food hygiene certificates, and fire clearance licenses.

5. Stock Your Store: After securing a location, you need to source suppliers for the variety of products you are going to sell. Once you find suppliers, you now start stocking your shop with the product.

Meanwhile, some of the products to sell in your duka shop are cleaning supplies, toiletries, and other household items.

6. Hire Staff: Depending on the size of your duka business, if eventually you will need helping hands, then ensure to hire staff that are accountable and have good customer service.


Starting a duka business in Kenya can be a rewarding venture with a lot of profit to be made when done rightly. However, with the constant demand for household items, you can make sales massively.

Finally, by following the above steps you can start a duka business successfully in Kenya.

Ambassador Victor Chidera
Ambassador Victor ChideraAmbassador Victor Chidera is a business consultant, writer and a blogger. He provides lots of professional and expert advice to small businesses, entrepreneurs and organizations. He has many years of experience in business, teaching field, and research work. And his aim is to provide business articles that matters to you both nationally and internationally.
Share this:

Leave a Reply

Your email address will not be published. Required fields are marked *